Building Your Creative Endurance

December 19, 2011 By IdeaConnection

Originality and inspiration may drip from your every pore, but every now and again the creative muscles won’t budge for love nor money. As an innovator, creativity is at heart of everything you do, so how can you rejuvenate your creative powers and keep them in tip top shape?

‘Lateral Action’ has a stimulating article that provides six top tips to restore creative fitness and once that’s done, to build up creative endurance.

In the article Jarie Bolander at first identifies two barriers to creative endurance –  namely ‘perfection fallacy’ (we don’t attempt to be creative because we tell ourselves ‘it’s not good enough’) and time; we can always find something else to do rather than settle down and focus our creative minds.

In the same way that marathon runners are in it for the long haul and build up to their goals through training, so must the creative person keep with their training program.

The six steps he offers to build up creative endurance are:

• Write down what you do in a day
• Look for gaps and non-value-added activities
• Schedule ten minutes to create
• Schedule a creative goal
• Publish, sell or give away your creation
• Expand incrementally

Being creative takes time and even those who have it on tap can get stuck in a rut and lose that that minty-fresh feeling once in a while.

Everyone is different and needs different conditions to keep at the peak of their powers. You may find these steps helpful or you may have your own approach that works for you time and again, and could be of benefit to someone else. If so, please let us know.


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