Applied Imagination: Principles and Procedures of Creative Thinking

By Alex F. Osborne

In this book Alex Osborn sets the stage for the Creative Problem Solving (CPS) method on which almost all of today's brainstorming and idea-generating processes are based. CPS was later refined by Sidney Parnes and continues to evolve in both academia and in the business world. Nevertheless this is the book that started it all.
Next Book »