Books on Innovation and Creativity

The Power of Innovation: How to Make Innovation a Way of Life & How to Put Creative Solutions to Work

By Min Basadur

This book offers a unified process for releasing creativity and innovation in individuals, groups, and organizations.

A highly effective process that can leverage the creative thinking skills of every individual for sustainable competitive advantage.
—James H. O'Neal, President, PepsiCo Foods International, Europe Group

The Power of Innovation clearly and informatively offers a unified strategy for problem solving that is applicable to any situation.
—The Futurist, November-December 1995

The book details the kind of creative thinking that can implement solutions for the betterment of organizations and their customers.
—Report Business Quarterly, Spring 1995

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