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Influence: The Psychology of Persuasion

By Robert B. Cialdini

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. -- Contemporary Psychology

The materials in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

Cialdini believes that influence is a science. This idea attracted me. As a rhetorician, I have always thought of persuasion as more of an art. Cialdini, however, makes a first-rate case for the science point of view. But maybe most importantly, he makes his case in a well-written, intelligent, and entertaining manner. Not only is this an important book to read, it is a fun book to read too. -- M.A. Netzley

[INTERVIEW WITH ROBERT CIALDINI]

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