Customer Focused Process Innovation

By David Hamme

Linking Strategic Intent to Everyday Execution.

You can execute a world-class business improvement plan, but if its effects don't reach the customer--is it really of value?

In this groundbreaking book, business innovation expert David Hamme reveals a powerful and proven method for connecting your company’s valuecreation processes to customer-desired products--forging a direct link between strategic intentions and everyday business activities.

The goal is to systematize innovation in your company--and Customer Focused Process Innovation takes you step-by-step through the details to accomplish this goal.
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