The Seven Sins of Innovation

By Dave Richards

A Strategic Model for Entrepreneurship.

"Dave Richards has very successfully guided many important and complex innovation projects during his professional career. In this book, he conveys a lifetime of important innovation management insights to fellow practitioners." - Eric von Hippel, Professor of Innovation Management, MIT Sloan School of Management

"Dave Richards brings a unique perspective to the ongoing saga of human enterprise. In our competitive world of innovate, adapt, or die, falling one step behind is too often the kiss of death. When mediocrity creeps into the gestalt of an organization, the chance for success becomes bleak. Dave's insights and focus on the 'seven sins' provides an astute framework for action." - John Tyson, former Vice President, Design, Discovery & Imagination, Nortel Networks

"So often books on innovation and entrepreneurship lack any practical value. This is not the case here. Dave has captured the key issues of structure, communication, marketing and sales strategies and deals with them in a clear and practical manner. The elephant in the room has been identified and safely corralled. This is a must read book for entrepreneurs starting out and those already some of the way down the road." - Ian Watson, co-founder and joint CEO, Imprimatur Capital

"I was excited to learn that my friend and former co-worker Dr. Dave Richards has written a book that brings together in one place his thinking on innovation. Dave has spent years studying how entrepreneurial organizations approach innovation. Along the way he has helped many of them move from failure to success by following his focused leadership and advice. Now, with this book, his strategic model is presented and accessible to all kinds of organizations and their leadership teams. Large, established corporations will learn strategies to turn around floundering organizations while small, emerging entrepreneurial teams will see how to avoid mistakes as they develop their corporate culture. Dave's genius has always been his ability to leverage the power of relationships to achieve bottom line results. The Seven Sins of Innovation now makes his insight and guidance available to everyone." -Jimi Ballard, former Vice President, Oracle Corporation
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