Not Invented Here

By Ramon Vullings

Cross-industry Innovation

What can a hospital learn from a hotel?

How can a car manufacturer use tools from the games industry? 

Where can a chemical company apply principles from a festival organiser?


The potential of ideas & approaches from other areas and sectors is enormous, still only very few organisations do cross industry innovation in any kind of structured way.



Not invented here provides you with cross industry innovation strategies & skills and increases your 'match sensitivity'. This book aims to be a joyful guide, using inspiring stories, challenging thoughts and many practical tools.
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