Group Creativity: Innovation through Collaboration

By Paul B. Paulus, Bernard A. Nijstad

Most research and writing has focused on individual creativity. Yet, in recent years there has been an increasing acknowledgment of the importance of the social and contextual factors in creativity. Even with the information explosion and the growing necessity for specialization, the development of innovations still requires group interaction at various stages in the creative process.

[INTERVIEW WITH PAUL PAULUS]
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