Books on Innovation and Creativity

Global Remix: The Fight for Competitive Advantage

By Richard Scase

Global Remix examines the challenges faced by Western businesses as a result of the rise of Asian, Eastern European, and Latin American economies and highlights the opportunities it affords. Issues addressed include the business structure of the future, the challenges of the new economic order, new global market opportunities, environmental impacts, and the changing political landscape. [Interview with Richard Scase]

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