Returning Used Shoes Contest

Deadline: 2015-01-23
Award: 7500

A large shoe manufacturer wants to start a new, ongoing consumer behavior where at the end of a shoe's useful life, the consumer returns their used shoes to the company from which they bought them.

The challenge is to propose a new business model, engagement model or incentives that would compel a consumer to return their shoes to the company they bought them from, as a part of a premium or enhanced consumer experience.