Reworking Digital Heritage of Food and Drink to Create Material Productions

Deadline: 2015-12-20
Award: €2.000,00

Europeana Food and Drink is launching a competition for creatives and craftsmen all over Europe: the Third Open Innovation Challenge. The Challenge competitors are requested to submit a 2D or 3D product by re-using Europeana content. By promoting the creation of physical objects from digital objects available in Europeana, the Third Open Innovation Challenge aims to connect the food and drink heritage, the agriculture-food productions, and the creative industry.

The Challenge policy aims to:

- Exploring possible ways of reusing Europeana by creative companies or freelancers on specific topics;
- Enhancing the knowledge and value of the Food & Drink heritage (tangible and intangible), that can be spread encouraging production processes reworking images to create new objects in many fields as design, advertising and marketing, digital 3D reproduction tools or other traditional printing techniques;
- Promoting artisan food productions with emphasis on local knowledge background of stakeholders, and their relation to cultural identity;
- Promoting opportunities and new business models for the European creative and cultural industry, also encouraging their connection with the traditional agriculture-food production sector