Can Creativity Be Taught? Insights from Jacob Goldenberg and Others
September 29, 2014 By Drew Boyd and Jacob Goldenberg
ABSTRACT:
“I think there are individual differences in our propensity to be creative,” says Wharton marketing professor Rom Schrift, “but having said that, it’s like a muscle. If you train yourself, and there are different methods for doing this, you can become more creative. .."
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