Creativity Inc.: What it Takes to Build and Sustain a Culture of Excellence

April 21, 2014 By Jorge Barba

ABSTRACT:
Unlike books written by consultants about how wonderful the companies they study are, and how they have reverse engineered their formula for success into repeatable soundbites, Creativity Inc. was written by someone who was in the trenches; from the beginning. Written by Ed Catmull, co-founder and President of Pixar, Creativity Inc. is a first hand tell-all about what enables Pixar to do its thing: successfully turn original ideas into blockbusters, one after another.

Mr. Catmull’s motivation for writing this book stemmed from a simple question: why do successful companies fail?

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