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In Innovation Today, The Smartest Companies Collaborate With Enemies

May 15, 2012 By Nick Keppel-Palmer

ABSTRACT:
The most important, most effective, most impactful brands are those that have put petty competition behind them and embraced collaboration as an operating principle--it is their core DNA. These brands are clear about their ambitions and are not shy about seeking out others who share those ambitions. And with these partners they will pool resources to create a better future.

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