Roger von Oech is an internationally recognized leader in stimulating creativity and innovation. Since 1977, his seminars, workshops, and presentations have enhanced the creative skills of more than a million participants.

The blog looks at a variety of strategies to help people in building their creative minds. Roger emphasizes that creative or innovative abilities can be improved by using them, not by being lectured at.

The seminars promote this by running individual and group exercises, whereby some of them focus on the client's needs and others out in "left field." The participants do the exercise and then discuss the kind of thinking that is exhibited.