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Creative Think

Roger von Oech is an author, inventor and consultant. He started the Creative Think Company in 1977 with the view to inspiring innovation in business. Roger is best knwon as the author of A Whack on the Side of the Head, and the Creative Whack Head. He is also the creator of the Ball of Whacks, X-Ball, and the Creative Whack Pack iPhone App.

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Creative Think


Roger von Oech is an internationally recognized leader in stimulating creativity and innovation. Since 1977, his seminars, workshops, and presentations have enhanced the creative skills of more than a million participants.

The blog looks at a variety of strategies to help people in building their creative minds. Roger emphasizes that creative or innovative abilities can be improved by using them, not by being lectured at.

The seminars promote this by running individual and group exercises, whereby some of them focus on the client's needs and others out in "left field." The participants do the exercise and then discuss the kind of thinking that is exhibited.


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