Today, Armano blends strategy with design and looks for new opportunities around the evolving Web to enhance the customer experience and bring brands and people closer together. When Armano is not working, surfing the net, or riding his motorbike—he can be found spending quality time with his family.

Posting frequency is wildly erratic - sometimes once a day for three days, and sometimes once every ten days. While content is usually quite useful when it appears, there is a substantial amount of personal/job related content. Use the categories to help filter out the information you don't need. There is plenty of marketing innovation related information in categories like Agency 2.0, Advertising, Brand Engagement, Business, Consumer Generated Media, Conversation Marketing, Experience Design, Innovation, Interactive Marketing, Social Media, Technology, and Web 2.0.

Popluar marketing innovation related posts include 'Why Blogging Matters', 'Geek 2.0', 'User Experience Building Blocks', and '12 Consumer Values'. Use the Search function for more specific information - there is a decent amount of content, as Armano has been blogging since early 2006.