Mashable is also popular with bloggers and members of social networking sites - an increasingly influential demographic. The founder is Peter Cashmore - working as a web technology consultant in mid 2005, he founded Mashable from an unlikely location: a small town in the north of Scotland. Focusing on up-to-the-minute news on social networks and new websites, it rapidly grew to be one of the top 10 blogs in the world according to the blog ranking service Technorati. The site's writers have been quoted in The New York Times, The Washington Post and hundreds of technology publications.

Blogs, by their very definition, are about new events and phenomena - however not all are true to the spirit. Mashable certainly is, though, and with a subject as ever-changing as the internet it is easy to see how they manage to scrape up enough content to post 8 to 15 times a day, and also maintain a spot in Technorati's Top Ten - Mashable is currently the number 9 ranked blog on the entire internet. As well as quite a large catalogue of writers, Mashable also has an extensive (for a blog) administrative staff, which means the site is well maintained and very usable.

Popular tags include Google, Twitter, facebook, social networking, and of course, lists.

Blogs are categorized into most popular application names, including Bebo, Facebook, Firefox, Google, iPhone, MySpace, Twitter and Youtube. With a login system for commenting, even comment content has quite a bit of good information within it.