?What If! is the world’s largest independent innovation company. They work with many of the world’s admired companies and government departments to innovate their products, services and people. They also have a dedicated social innovation division which uses ?What If! skills and resource to support social innovators.

?What If! was set up in 1992 by Matt Kingdon and Dave Allan, authors of 'Sticky Wisdom'. Today ?What If! is made up of 260 people worldwide, with offices in London, Manchester, New York and Shanghai. The team work in over 40 countries and across a wide range of sectors and markets.

?What If! work with the likes of Astra Zeneca, Unilever, Channel 4, The Coca-Cola Company, Cadbury Schweppes, Emirates, Kelloggs,Shell, BT, Abbott, British Gas Business, The United Nations, Royal Mail, Emap, Coors Brewers, Sainsbury’s, Boots and many global government departments.

?What If! were accredited with The Guardians Top 100 Employers for 2006/7 and also were awarded the Financial Times ‘Best Place to Work UK ’ accolade for 2 years consecutively in 2004 & 2005.

In May 2008 ?What If! were named 18th in the Sunday Times UK 50 Best Green Companies list.