« Open Innovation News and Articles
Aug-14-13
Heineken’s unusual three month long contest with exciting creative concepts aimed at 60+ consumer segment ended with its announcement of the top three winners. They share the $ 10,000 prize.
Winner was Tony Dianoff from Finland with his “Fahrenheit +60”idea. Rooted in the art of beer making, it conceptualizes a range of beers brewed differently for new tastes each with a different story. The idea topped for its easy execution and storytelling platform.
American Nathan Gabriele took second place with his labeling idea. Third place was awarded to Australia’s Charles McGregor for his wine inspired beer idea.
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THEDRUM.COM]