Companies seeking ideas of a specific matter can post a Challenge. Students will compose their solutions and submit them on Brainrack.com. Their solutions will remain private from everyone but the host.

After collecting all of the proposals, the organization now reviews and compares the solutions. They are ranked by the organization according to the criteria provided.

After reviewing and ranking the proposals, an announcement is made and the best ideas are awarded a tiered amount of the cash prize.

The Challenge host has an opportunity to invite selected innovators for a job interview or internship based on the qualities they observed in the proposals.