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Applied Marketing Science: IDEALYST®

IDEALYST - IDEA GENERATION

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Applied Marketing Science: IDEALYST®


IDEALYST® is an online brainstorming tool that lets you use the power of group problem-solving to generate new product or service ideas, identify process improvements, create marketing campaigns, or generate ideas on virtually any topic. AMS will work closely with you to help develop questions, train participants and moderate your session.

IDEALYST allows participants to submit ideas online from anywhere in the world, at their convenience.

WHY IS IDEALYST BETTER THAN TRADITIONAL BRAINSTORMING?

Through its web-based format and unique incentive system, IDEALYST solves many of the most common problems found in traditional brainstorming sessions: interpersonal politics, the time and expense of bringing people together, compressed time frames, and more. Learn more.

Some key benefits:

* Anonymity: The anonymity of the web helps remove politics and personalities from the brainstorming process.

* Better-Developed Contributions: The extended session period, combined with engaging creativity exercises, encourages participants to approach business problems from new perspectives and collect their thoughts before responding.

* Creative Incentive System: IDEALYST’s scoring system grants points commensurate with the number and quality of ideas contributed, thereby solving the "free-rider" problem. Participants receive a portion of the cash or prize pool based on the number of points they’ve earned.

Many of the world’s leading companies, including Colgate-Palmolive, Exxon Corporation, Intel Corporation, Kimberly-Clark and 3M have used IDEALYST to spark creativity and jumpstart innovation

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