i2m is for individuals or business owners that have an exciting idea for a new product or service, but need to carry out that critical market research before taking the leap and investing time, money and effort in making it a reality.

The easy to follow, step by step approach guides you through 13 key areas of the idea development process. Thanks to clear instructions and detailed examples to which you can refer to at any point , you can start working immediately, at your own pace and in your own time. No business knowledge is required.

Access the right information at the right time with direct links to the top FREE online resources for market information. The spreadsheets, templates and guidelines given make it easy to create research questionnaires and collect new data. By fully understanding your customers and identifying growing areas, you can develop a business proposition that will truly stand out from the competition for long term success.

Build realistic financial projections in a matter of minutes by completing a simple 1-page financial sheet. Find how much you need to sell to get your money back, the cash you will have access to month by month, the amount of investment you require, all in a bank validated format. The proven i2m methodology ensures you find the reliable answers you need to make critical business decisions about your idea. 50+ information sheets detail what you need to know about the vital areas of idea development: latest business models, pricing strategies and much more.

Generate bank-approved business plans, grant applications and competition entries from the information you gather. Create a 1-page non-confidential business summary to get attention from banks, investors or organisations that could license or buy your idea.