Marketing Accessibility |
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We find ourselves in a situation similar to other civil rights movement. The benefits of joining our cause are as practical as they are idealistic.
Many more people have disabilities than many people might realize. Estimates range from 20% to 30%.
When efforts to increase accessibility succeed the general public wins as well as people with disabilities.
Objective:
Generate positive and persuasive ways to interest more people in the cause of accessibility.
Describe the cause in ways that resonate with more people.
Generate excitement about the benefits of improving accessibility. For example, people on bikes and people pushing baby strollers love sidewalk curb cuts.
Make the urgency of accessibility a priority based on the negative threat of litigation and the positive potential of increased success.
Target:
All companies from P&G to the corner coffee shop
All organizations from places of worship to country clubs
All branches of government from IRS to the Board of Elections
[JOIN] a group of volunteers working collaboratively on developing innovative solutions to this problem. The team's solution(s) will be published here.
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Known Solutionsfor Marketing Accessibility |
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Create a 'accessible building' logo (1) and a prize winning event (2) for all the companies who:
1 can be identified as supporters of the good cause where the logo can show their support in halls of...
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The key to successfully marketing the concept of accessibility for people with disability is to unify solitary voices into an amplified voice that will be heard nationwide. An excellent example of gr...
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Encourage producers of film and TV to include accessibility features and people with disabilities using them just as they do for soft drinks, automobiles and tobacco. People using guide dogs, wheelch...
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Try direct mail. If only letters, agency could create 3-D, high-attention pieces to a limited number of our most promising prospects. Target a less expensive message to the general public.
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Within the History of Accessibility there must be some awe-inspiring stories. Consider using them in ads, direct mail, radio vignettes... Stories of admirable deeds and heroic efforts always seem to i...
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Frame the challenge by reversing the thinking – look at it from the able-bodied perspective... Describe the beneficial experience that the able bodied enjoy, identifying that what they take for gran...
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Seek corporate sponsor for a Productive Thinking workshop (say minimum two days) to better facilitate and manage the Project Access brainstorming activities and to generate achievable solutions - usin...
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Align the organization and an Accessibility Certification with organizations that advocate for the disabled, so that clients can append their awards and grades etc. to our Certification. Like the Boy ...
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Innovative Solutionsfor Marketing Accessibility |
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Regarding disability, great solutions and methods are being developed.
Set in a business context and providing practical solutions to accessibilty view EFD.
I thoroughly recommend the disability of ...
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An Ad in which Able Bodied people encounter inaccessible solutions for example a scene where someone comes up to a building and the first step is 2 meters high. A man is in an elevator and all the but...
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Provide disabled people with different types of "marks" - from "postcard" to "non invasive stickers" - with printed words or signs saying: "can't approach this place" or "this place is inconvenient fo...
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Hola
My idea is to get not disabled witnesses to experience disability for a limited period of time (e.g. a week). This experience would be recorded on camera for a TV show. The different type of d...
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To society and especially for a world that runs behind money and success, the problems do not affect us directly, simply do not see them or does not interest us. As the problem of accessibility for di...
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Produce 60-second radio spots, contain a 10-second teaser, a 30-second spot for a sponsor, and a 20-second story from the history of accessibility or other interesting accessibility fact, trivia, news...
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Commentson Marketing Accessibility |
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In the current economic climate, the fight for funding to address 'access' and 'inclusivity' issues and risks will be even more pressurized.
This can be converted to great opportunity because the "d...
- Mark Abrahams
[READ ALL COMMENTS]
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