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Marketing Accessibility

Disabled for a week: The reality TV show

Hola

My idea is to get not disabled witnesses to experience disability for a limited period of time (e.g. a week). This experience would be recorded on camera for a TV show. The different type of disabilities would make different programs.

The power of this idea is that it gets a key message accross ("It can reach anyone of us, and it changes your life radically"). It does so, while offering a source of income (the show itself) for the cause.

A few further details of the idea:
- In an ideal scenario, celebrities would volunteer to participate
- The format itself has the potential to generate WOM
- If no volunteers are found, it can be offered a price reward.
- The format can be made even more exciting if a prior time commitment is set, (e.g. I think I can live as a blind person for 2 weeks). If you make it, you cash the reward.

Contributed by German Ramirez

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