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We have become a culture of sound bites, short attention spans, expecting instant gratification, and are missing out on deeper meaning and understating of the world we live in.

Story boarding

Isn't it ironical that while most people find it difficult focusing on a 30 minute presentation, they find it a breeze to sit through a 2 hour movie? The importance of story-boarding your messages to reach and register with your audience is of key significance in such times. In fact, even if you make a presentation, it is worthwhile adding strap lines at the bottom of each slide suggesting the key message from the slide (.. or the deeper meaning), and that should lead to the next one. The human mind does go through the learning curve: unconscious-unskilled to conscious-unskilled to conscious-skilled, to unconscious-skilled. Typically, when the mind reaches the last stage, it discreetly chooses what to focus on, either something of importance or of genuine interest. The best way to communicate with a mind in the last phase is to not let it run through the start line to the finish line in one long stretch, but from one set of traffic lights (key messages) to other.

Contributed by Amit Kapoor

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