The key to successfully marketing the concept of accessibility for people with disability is to unify solitary voices into an amplified voice that will be heard nationwide. An excellent example of grassroots effort that accomplishes this is the National Alliance on Mental Illness (NAMI). NAMI serves to raise awareness regarding mental illness through educational efforts, campaigns against stigmatization in the media, and advocacy at various levels of government. The organization provides individuals with mental illness a voice they might not otherwise have. A similar effort for individuals with physical disabilities would provide the same sort of amplification for their voices. In addition, the positive benefits of providing accessibility to individuals with disabilities could be demonstrated by such an organization.