It is essential to remember that recycling efforts take place in a market economy. Any solution to the problem that increases costs to individuals or businesses runs the risk of being poorly received. While some communities have realized a reduction in waste disposal costs resulting from recycling efforts, a solution that increases revenue and jobs will be more widely received. The state of Ohio has demonstrated that enthusiastically embracing recycling efforts serves economic as well as environmental purposes. Recycling efforts in this state may serve as a model for recycling efforts. One of the difficulties faced is the essential investment in new and expensive infrastructure. The provision of tax incentives for private industry to provide this investment would serve to stimulate both economic growth and environmental responsibility.