Known Solution for:

Consumption of alcohol

Normalization is the Problem

Alcohol use is widely accepted as a normal aspect of contemporary western society. It is normalized by the media, and its use is encouraged through advertising at sports venues, concert events, and roadside billboards. The normalization of alcohol consumption is one of the most significant roadblocks to decreasing its abuse. In order to effectively prevent alcohol abuse and dependence, it is essential that its use be presented as aberrant rather than normal behavior.

Contributed by Rod Price

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