Thinking Methods: FORTH Innovation Method

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FORTH Innovation Method

FORTH is an inspiring practical innovation method in five steps to create new products and services within 14 weeks after the project kick-off. The FORTH innovation method connects day-to-day business reality with outside the box creativity. An important asset of the method is that it creates internal support for innovative new products and services.

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FORTH® is an acronym and stands for Full steam ahead, Observe and Learn, Raise ideas, Test ideas and Homecoming.

(Potential) customers play an important role in the FORTH innovation process. In the second step: observe and learn you will identify customer insights. And in step 4, the new product ideas are directly tested among the target group before developing them into mini new business cases.

The FORTH® process and material is also available in Dutch.

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This innovation method is effective and simple. Yet it gives you an perfect insight in what your costumers want. And FORTH uses these costumer-insights to create new concepts and products. A very goo.. - Enno Meines [READ MORE]

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