His contra-logical approach has become a well established part of most, if not all, of today's creative thinking methods and approaches.
Description: Lateral Thinking is a deliberate, systematic creative-thinking process that deliberately looks at challenges from completely different angles. By introducing specific, unconventional thinking techniques, lateral thinking enables thinkers to find novel solutions that would otherwise remain uncovered. Lateral thinking focuses on what could be rather than what is possible and centers around four directives:
Seven techniques or mental tools help carry out these directives with the goal of eliciting unpredictable ideas, which may turn out to be novel and useful solutions to the problem being addressed.
An interesting aspect of de Bono's lateral thinking method is its relationship to humor. Essentially, jumping to laterally related ideas is exactly what makes a joke funny - the delight in the unexpectedly discovered relationships between seemingly unrelated elements.
Where to Learn Lateral Thinking
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