Oct-02-08 By Peter
A colleague wrote to me today.I wanted to bounce a premise off you. The Ad Club asked me to lead a workshop in December around a topic. I proposed "Better Brainstorming in Today's Idea Economy."
What I like is that brainstorming is something everyone takes for granted and something everyone believes they're good at. But as we know, there are good sessions and bad sessions. If you had to list the top 3-5 factors in successful brainstorming sessions, what would they be? I gave my friend my first-thing-in-the-morning, top-of-my-head response. I've polished it up a bit and it's below.