IdeaConnection Innovation

Posts in December 2008

Be an angel, dear, and fix my bra.

Be an angel, dear, and fix my bra.

Dec-15-08 By Peter
Scott Dutton's wife complained that the semi-circular struts would slip out from under the cups of her bra.

Instead of mumbling, "Oh, really?" and continuing to focus on whatever guy-thing he was doing at the time, Scott came up with a permanent fix for his wife and scored a gold medal for Invention of the Year at the British Invention Show.

The Bra Angel bra repair kit was also selected from more than 200 other inventions to be included in the GMTV show and the BBC's The One Show.

So much for the applause. If Scott wants to make a success of his invention, he'll have to support his creative brilliance with cool, marketing smarts.