Apr-25-11 By Aminda
Both in business and out, perfect partnerships don’t just happen magically, they take deliberate effort. Innovative companies agree that strong partnerships are important to effectively opening up innovation but how do those partnerships really look in reality? Here are a few practical tips published by Blogging Innovation, provided by the experts at P&G.
Help them help you
First, Kelly McDow, Associate General Counsel for P&G’s Connect+Develop has some tips from a legal perspective.
She recommends helping your OI partner find a flexible collaborative IP attorney. If they already have one, work with them to engage and educate. This builds the relationship and trust, which only helps make a better deal if one is to be made.