May-18-13 By IdeaConnection
A new survey has found that companies are finding it extremely difficult to produce disruptive products, services and business models. Instead they are following a potentially perilous strategy of low-risk innovation.
An Accenture survey (Why “Low Risk” Innovation is Costly) of more than 500 executives from large US, UK, and French organizations revealed that instead of offering big, bold ideas, companies are relying on modest line extensions.