Jun-26-13 By IdeaConnection
Newspapers, magazines, and websites are full of crowdsourcing and open innovation success stories. An ever increasing number of companies are taking note of these and looking into whether and how the paradigm can help them to succeed.
One such company is Elmer's, an Ohio-based firm that has been producing a variety of adhesives, arts and crafts, and educational products for more than 65 years.
It has just launched an open innovation web portal for fresh ideas and approaches to augment the skills and talents of its own R&D staff. The online space will be managed by technology broker yet2.com.