Jun-23-17 By IdeaConnection
Mattel, Inc, the American multinational toy manufacturing company is now embracing open innovation in a big way. Engineers, inventors and indeed anyone with a great idea for a toy can now submit it to the company's online portal.
Previously, if you wanted to submit an idea to Mattel, you needed to be already established in the field or be represented by a toy broker. But those restrictions have fallen away. Now the company's doors are wide open to external input.