May-27-11 By Aminda
For graduating American university students, the good news is that many companies plan to hire more entry-level workers this year than last. Unfortunately, while the job market is improving, many grads are still finding it tough to get work. Creativity, connections and hard work are imperative to standing out from the competition.
Businesses are also recognizing that recruiting the best from the next generation requires a different approach. Ketchum, a global communications firm, created a unique open innovation community for college students that has proven to not only be a valuable service for their clients but a valuable recruiting tool as well.