Jun-10-12 By IdeaConnection
Pop into any grocery store and before long you will have spied or even filled your shopping basket with some of the many food products made by General Mills. This Fortune 500 corporation markets many well-known brands such as Cheerios, Yoplait and Green Giant.
Underpinning some of the company’s spectacular success is its open innovation platform - the Worldwide Innovation Network (G-WIN).
So when the man who oversees that platform wants to offer advice to other companies about how to use open innovation, it’s well worth paying attention to. In an insightful column in IndustryWeek, Jeff Bellairs, director of General Mills Worldwide Innovation Network offers five tips to help companies start their own open innovation efforts.