Crowdsourcing Campaign to Expand Product Line
Clothing manufacturer American Apparel is turning to crowdsourcing to expand its line of wares and boost its sales.
The company has launched its Made In campaign, an open call to small businesses for ideas and proposals that American Apparel can purchase.
To submit a proposal, interested parties have to pitch their products in 60-second videos. There are a number of stipulations for those who want a piece of the action: the products have to be made in the USA, sell for less than $100 and vendors must be able to get 500 units to the company’s distribution center within a 30-day period.
“Cutting and sewing 100% of our garments in America is at the core of our DNA. We want to continue to support manufacturing in the US by giving small businesses the opportunity to thrive and succeed,” said Cynthia Erland, Senior Vice President of Marketing at American Apparel.
What American Apparel Wants
American Apparel is looking for leather goods, canvas goods, footwear, jewelry, small home furnishings, paper goods and more. Those products that make it through the selection process could be sold in more than 200 stores globally as well as online.
The clothing retailer is hoping to accept 15 submissions for further discussions, and selection will be based on a variety of criteria, including voting and the advice of a panel of experts.
The last day for video submissions is June 17, 2016.
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