Unilever’s Crowdsourcing Campaign to Solve Sustainability Issues
Unilever is on the hunt for new ways to tackle global sustainability problems. The multinational company’s innovation platform, Unilever Foundry wants closer collaboration between consumers and innovators to solve key issues.
The initiative was announced recently at Lions Innovation in Cannes by Unilever senior vice president of global media Luis di Comolast.
The crowdsourcing platform has been designed to support the delivery of Unilever’s Sustainability Living Plan, a push to double the size of the company’s business while reducing its environmental footprint and increasing its positive social impact.
According to Unilever, the Sustainable Living brands accounted for half of its growth in 2014 and a reduction in its water usage and CO2 emissions.
Grand Challenges
Periodically grand challenges will be issued where community members can submit concepts and ideas and vote on those of others. Winning solutions will be piloted, and those who submitted them will be mentored by Unilever experts. Also up for grabs are trips to look at the impact of sustainability products.
The consumer goods company is half way through the sustainable living plan, and now wants to turn more of its attention to the crowd’s involvement.
Unilever senior vice president of sustainable business development Sue Garrard said: “The next stage is to find people with new and innovative ideas so that together we can help transform the way we live our daily lives, for us all to become more sustainable.”
For more information about how Unilever is working with the crowd and to take part in grand challenges, click here.
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