Advice on How to Crowdsource Successfully
Done well, crowdsourcing can produce good innovation results in quicker time frames and at lower costs. It is not an innovation panacea, more a useful tool to further equip a company’s innovation arsenal.
Mindful that many companies fail with some of their crowdsourcing projects Business News Daily has provided its readers with some useful tips on how to do crowdsourcing successfully.
At first, the article gives a rundown of some of the key benefits of crowdsourcing followed by highlights of the problems that can be experienced when you tap into the power of the crowd. One of the biggest is that firms receive too many ideas that are a costly nightmare to wade through.
Among the tips to crowdsource successfully are:
Don’t target everyone – crowdsourcing initiatives should not try to go after everyone who has internet connectivity. Instead, it must be more targeted.
Built a community that cares – this is often talked about by a number of open innovation thought leaders: building relationships with consumers and interested parties that really care about your business.
The Value of Community
Community is important and companies can increase their chances of benefiting from crowdsourcing if that community is diverse, made up of people from different backgrounds with different ways of thinking. This speaks to the crowdsourcing philosophy that the best ideas can come from the most unexpected places.
Two heads are better than one and four are better than two and so on, but those heads need to be thinking differently and not clones of each other.
To read the Business News Daily article in full, click here.
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