Crowdfunding with New Facebook Game

December 22, 2011 By IdeaConnection

Online social games do more than exercise your fingers; they can elevate your thinking, improve your decision making, enhance your social interactions, boost your creativity and nurture your problem solving skills. And they can be used to benefit less fortunate people in the world.

WeTopia by Sojo Studios is a recently launched social game that allows players to fund programs that improve the lives of communities. It is the latest in a burgeoning craze of games for social good that engage the crowd on humanitarian issues and motivates them to help.

Within the game players create and run their own villages – their online utopias – and for any virtual purchase for these cartoony mini-civilizations, they make a real world donation. There is a one-to-one relationship between a virtual good and something in the world. So if a player buys a tree for an online village, a partnered non-profit will donate the item to a community it works with.

WeTopia has partnered with a number of non-profit organisations and has pledged to donate 20 percent of its revenue or 50 percent of its profits if it makes one (derived from ads and corporate sponsorships) to these partnered charities.

Power Up Those Fingers

All you have to do if you want to play the game is to log into Facebook and type in “WeTopia”, and once you accept the app you can start playing.

Through the game, Sojo Studios hopes that giving will become an enjoyable part of our everyday lives that is hassle-free.


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