Crowdsource Last-Minute Groceries

May 7, 2012 By IdeaConnection

The talents, smarts, knowledge and expertise of members of the crowd can be tapped for an extraordinary range of uses. They can design new logos, come up with world beating innovations and solve seemingly intractable technological challenges. They can even buy groceries for you.

Yes, that’s right, in this caring, sharing open innovation world the crowd is being put to uses great and small.  In Italy a new online service has been launched, Milk Please! that lets users crowdsource help with their last-minute grocery items.

Consumers who realise they’ve run out of foodstuffs or basic items, but cannot make it to the store themselves send a request to the Milk Please! website.  The site is accessible online, via Smartphones and at special stations in some supermarkets.

Someone who is already out shopping or planning to visit a store soon (and is signed up to the service) will pick up the alert and add the item to their own shopping, if they want to.  They can then pop it round to the person making the request, on their way home. Milk Please! handles the financial compensation.


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