Crowdsourced Motivation
So how well are your New Year’s resolutions holding up? Still popping into the gym five times week? Haven’t touched a cigarette since New Year’s eve? Or did you crumble at the first hurdle and are now back to your old ways?
If you ever find it difficult to stick to a plan or goal that you have set for yourself (whether it’s a resolution or another objective at any time of year) why not let the crowd act as a motivator?
HealthRally.com is an innovative crowdfunding website that allows a user’s supporters to contribute money towards a tangible reward for achiveing a goal.
Once a person signs up to the website they can set up a personal challenge for themselves with a deadline and invite friends and family members to pledge their financial and moral support.
Success Story
One success story that is currently featured on the website portrays a 66-year old woman who spent years attempting to lose 10 pounds in weight. She had tried everything including Weight Watchers and a personal trainer. But success was elusive.
So she signed up to Health Rally and set herself the goal of losing 20 pounds within six months. She garnered 27 supporters who pledged $1150 to help pay for a vacation if she met her target. It was all the motivation she needed and although the going was tough she succeeded.
“It’s sort of a miracle,” Gayle said. “The idea that your friends are watching and supporting you changes the way you think about portions and weight control. It’s different than when you’re just accountable to yourself. It’s a very effective way to keep on track — it really makes a difference.”
Not only do users benefit but the website picks up seven percent on pledges. Perhaps an interesting business model for others to emulate?
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