Get to Grips with Open Innovation with a Free Book
If you and your organisation are wondering whether OI and crowdsourcing are for you, or if you’re still trying to understand if and how they can be of benefit, help is close at hand.
10 Burning Questions: Your New Starting Guide to Open Innovation and Crowdsourcing Success is a free interactive eBook guide to best practices and smart ways to achieve business success through adopting OI practices.
The book has been compiled and published by the open innovation platform TopCoder, and its 32 pages are full of insights and guidelines based on the company’s own experiences.
Key Concepts and Ideas
The key concepts that the book addresses are understanding the role of the consumer as creative partner in open innovation and crowdsourcing projects, and learning how to work ‘different’ in an OI environment. It aims to bust many of the myths surrounding open innovation and to give encouragement to those who are paralyzed by fear at the thought of going outside their company’s four walls.
Among the ideas covered within its pages are:
• How to decide how much money to offer “the crowd”.
• How long contests should run.
• How to manage Open Innovation & crowdsourced competitions.
• How to accomplish complex as well as simple tasks.
• How Intellectual Property is protected.
• How to truly scale open innovation.
Discover How to Boost Your Innovation Practices
To download the free eBook and to learn more about open innovation and crowdsourcing click here. To receive the download you will need to input your name, email address, company name, and your job title.
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