Open Innovation Executive to Watch
The Boston Business Journal is currently running an interview-feature on Lital Asher-Dotan who is the Open Innovation Leader, Global Business Development at Procter & Gamble.
Her job is to help the company bring new products to market, either through acquisition of start-ups and medium-sized companies, or through joint ventures. During her career, the 35-year-old top executive established Procter & Gamble’s first R&D hub in Israel and has led the company’s social media activities.
Motivation
It would be fair to say that the spirit of open innovation courses through her veins. She is motivated by people and collaborations and unlocking the talent to get things done.
Best Advice
Lital’s role sees her frequently developing new collaborative models and she has forged numerous creative partnerships that have generated many win-win scenarios – for P&G and for its collaborators.
When asked by the Boston Business Journal about the best advice she’s been given, Lital replied: “When interested in getting something – don’t think – just go and do it! In 2007 I had a vision of starting up an open-innovation hub for P&G in Israel.
“My general manager, Sophie, told me to make it happen. And so I did: I convinced P&G R&D about the high potential of the ecosystem and managed to lead P&G IHI – Israel House of Innovation.”
Procter and Gamble Career Summary:
- 2012 – Present: Open Innovation Leader, Global Business Development
- 2007- Present: Open Innovation Leader, P&G Israel
- 2007-2012: Marketing Comminications Group Leader
- 2003-2007: Communications / External Relations Manager
To read the feature in full click here.
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