Report from CoDev 2011

January 29, 2011 By Aminda

IdeaConnection enjoyed a busy week in sunny, Scottsdale, Arizona at CoDev, the 10th annual conference on Co-development and Open Innovation. It appears to have been a great week from an attendee view, with speakers who were open and informative, sharing stories from the trenches. As open innovation evolves, changing job descriptions and expanding across business units and geographical borders, it’s increasingly valuable to get insight from these pioneers who are pushing the boundaries of what can be accomplished.

Conference chair Cheryl Perkins has written up a great summary of this exiting week, during which keynote speakers from H.J. Heinz and Hewlett-Packard Labs shared how they are successfully leveraging global sources for their innovation efforts.

“It’s our 10th year at CoDev and each year seems more exciting and engaging than the last.” writes Perkins. “Partnered innovation isn’t just a fad, but a sustainable way of doing business and developing new products.”

Among the highlights was a presentation by Susan Harman, manager of open innovation at Intuit, provider of small business services, who gave a great overview of the company’s four-phased approach to open innovation. One of their stand-out practices is to host an entrepreneur day to give business managers the opportunity to interact with entrepreneurs, challenging their way of thinking about the problems they are working on.

John Seely Brown, author of The Power of Pull, gave an intellectually challenging presentation about the framework surrounding open innovation. He foresees the end of the recession signaling the end of normalcy. Instead, expect a transition to a world of constant disruption, which will require a new infrastructure to accommodate.

If you made it to CoDev, what were some of the highlights for you? If you didn’t make it, get on the mailing list for information about next year’s conference. CoDev is for business leaders responsible for open innovation, R&D and product development in just about any industry.


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