As part of its efforts to innovate and maintain a leading position in its market Singapore Airlines (SIA) is ramping up its open innovation endeavors.
Through its Digital Innovation Blueprint, the carrier is forging key partnerships with the National University of Singapore and the Civil Aviation Authority of Singapore among many others. Also on its agenda is a strengthening of its internal open innovation culture.
To this end, SIA is putting employees at the center of this new digital blueprint. Staff will be encouraged to participate in a variety of digital projects and they will also be supported through digital training, such as courses in digital innovation.
A Digital Innovation Lab is also going to be set up through which staff can collaborate with innovative companies, including start-ups and accelerators to stimulate and grow new ideas.
Settings its Sights on Being the World’s Leading Digital Airline
“The SIA Group has been investing heavily to enhance our digital capabilities as part of our ongoing transformation efforts, and the new bilateral partnerships announced today will take things to the next level. Our partnerships with these key agencies also signify our commitment to developing Singapore as a digital hub in the wider aviation and travel industry,” said SIA CEO Goh Choon Phong.
“With the launch of our Digital Innovation Blueprint, we aim to be the leading digital airline in the world.”
SIA will be seeking to identify and develop applied research partnership opportunities in numerous research fields, including the Internet of Things, data analytics and augmented reality.