A Sense of Urgency

By John P. Kotter

But now a distinguished author says that what so many of us really lack is a sense of urgency. Is this guy for real? He is. John Kotter, emeritus professor at Harvard Business School, has a clear and simple message...This succinct book has a gentle, unhurried tone, but its message is insistent, relentless and urgent. --The Financial Times, September 24, 2008

But now a distinguished author says that what so many of us really lack is a sense of urgency. Is this guy for real? He is. John Kotter, emeritus professor at Harvard Business School, has a clear and simple message...This succinct book has a gentle, unhurried tone, but its message is insistent, relentless and urgent. --The Financial Times, September 24, 2008

Harvard Business School professor and leadership expert John P. Kotter outlines four helpful tactics to create what he believes will enhance any business: a constant sense of urgency. --PINK, September - October 2008 Issue

Instilling urgency in employees is critical to getting organizations to switch directions--it's just that arguing the business case using facts alone won't create that urgency, says Kotter. Rather, you have to tug at people's heartstrings. Instead of showing them your case on PowerPoint, for instance, tell a story. That's one of many on-target suggestions on how to make people truly want change in the latest from this author of several books about leadership. --Entrepreneur.com, September 2008

Kotter s new book, A Sense of Urgency, is excellent. It is stimulating, a thoughtful extension of his work, filled with actionable and practical tools for creating the kind of productive urgency that contributes to successful change. --Fast Company, September 11, 2008

Instilling urgency in employees is critical to getting organizations to switch directions--it's just that arguing the business case using facts alone won't create that urgency, says Kotter. Rather, you have to tug at people's heartstrings. Instead of showing them your case on PowerPoint, for instance, tell a story. That's one of many on-target suggestions on how to make people truly want change in the latest from this author of several books about leadership. --Entrepreneur.com, September 2008

Instilling urgency in employees is critical to getting organizations to switch directions--it's just that arguing the business case using facts alone won't create that urgency, says Kotter. Rather, you have to tug at people's heartstrings. Instead of showing them your case on PowerPoint, for instance, tell a story. That's one of many on-target suggestions on how to make people truly want change in the latest from this author of several books about leadership. --Entrepreneur.com, September 2008

[INTERVIEW WITH JOHN KOTTER]
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