By Paul Gillin
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
"Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It's easy to read and offers a mountain of useful information." —John P. Kreiss, president and CEO, MorganSullivan, Inc.
"You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven't found it." —Newt Barrett, ContentMarketingToday.com
"Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area." —dhdeans.blogspot.com
[INTERVIEW WITH PAUL GILLIN
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